Aims and Objectives
Aim
Our aim is "To serve British growers by being a top class, efficient and progressive facilitator of near-market horticultural research and development and the associated technology transfer. It should provide clear value for money and be respected as making a major contribution to the profitability of the British horticultural industry."
Objectives
To achieve our aim, the HDC has the following objectives:
- Within the levy budget, identify the most profit enhancing issues and commission relevant R&D, taking account of the varying needs of individual sectors.
- Actively work with the Department for Environment, Food and Rural Affairs (Defra), the Scottish Executive Environment and Rural Affairs Department (SEERAD) and other funding bodies in such a way as to maximise the overall amount and relevance of horticultural research and development.
- Establish and maintain two-way communications with growers to ensure that all HDC and other funded research and development is put into profitable practice wherever relevant, taking due account of the disparate needs of the industry.
- Where specifically identified as being appropriate, sponsor targeted market research and product promotional activities.
- Actively manage the levy collection process and ensure maximum levy collection.
- Ensure that all activities, both internal and external are undertaken in a focused and cost effective manner.
|
