Aims
and Objectives
Aim
Our aim is "To serve British growers
by being a top class, efficient and progressive facilitator
of near-market horticultural research and development and
the associated technology transfer. It should provide clear
value for money and be respected as making a major contribution
to the profitability of the British horticultural industry."
Objectives
To achieve our aim, the HDC has the following objectives:
• |
Within the levy budget, identify the most profit
enhancing issues and commission relevant R&D,
taking account of the varying needs of individual
sectors. |
• |
Actively work with the Department for Environment,
Food and Rural Affairs (Defra), the Scottish Executive
Environment and Rural Affairs Department (SEERAD) and
other funding bodies in such a way as to maximise the
overall amount and relevance of horticultural research
and development. |
• |
Establish and maintain two-way communications with
growers to ensure that all HDC and other funded research
and development is put into profitable practice wherever
relevant, taking due account of the disparate needs
of the industry. |
• |
Where specifically identified as being appropriate,
sponsor targeted market research and product promotional
activities. |
• |
Actively manage the levy collection process and ensure
maximum levy collection. |
• |
Ensure that all activities, both internal and external
are undertaken in a focused and cost effective manner. |
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